Adding breadcrumbs to collection pages improved navigation and boosted user engagement. Learn how this change impacted key metrics.
Enhanced Navigation Clarity with Breadcrumbs on Collection Pages
Goal
Conversion rate
Result
+1.8% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
IF we add breadcrumbs to collection pages, THEN users will navigate more confidently and explore more of the site, BECAUE visible navigation context improves orientation and reduces bounce rates.
What We Changed
- Added breadcrumbs to all collection pages.
- Created a clear hierarchy: Home / Parent Collection / Current Collection.
- Ensured breadcrumbs are clickable and link correctly.
- Maintained clean, responsive display on all devices.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.1%
Add-to-cart rate change
+3.0%
Add-to-cart rate change
2.26%
Revenue change
Key Learnings
- Breadcrumbs provided users with better orientation, reducing bounce rates.
- Clear navigation paths encouraged more add-to-cart actions.
- Improved navigation increased overall conversion rates.
- Enhanced user experience led to higher revenue.
Detailed results breakdown
Add-to-cart rate change
+3.0%
Average order value
+0.4%
Click-through rate change
+0.1%
Lift in conversion rate
+1.8%
Change in revenue per visitor
+2.2%
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