Talk to a humanAdded a summary of scientific findings to the homepage to reduce bounce rates and increase product page clicks.
Science-backed Summary
Goal
Conversion rate
Result
-12.4% Conversion rate
Category
Homepage
Outcome
Inconclusive
Before
After
IF we provide a summary of the science page on the homepage with salient arguments, THEN the bounce rate will decrease and clickthrough to the PDP will increase, BECAUSE customers won't have to visit the science page to find legitimacy information.
What We Changed
- Added a science summary section on the homepage.
- Paired content with well-known medical institutes for credibility.
- Positioned the summary below the "How does it work" section.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+7.9%
Click-through rate change
+7.1%
Change in amount of clicks
-0.6%
Average order value
Key Learnings
- Placing key information on the homepage reduced bounce rates as users found answers faster.
- Improved clickthrough rates suggest users were more engaged with the science content.
- Conversion and revenue declines indicate possible distraction or mismatch with purchase intent.
- Aligning more closely with user purchase motivations might improve conversion outcomes.
Detailed results breakdown
Add-to-cart rate change
-10.4%
Average order value
-0.6%
Click-through rate change
+7.9%
Lift in conversion rate
-12.4%
Change in revenue per visitor
-12.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Inconclusive
Clickable size buttons on collection pages
Adding clickable size buttons to product cards on desktop streamlined the shopping process, enhancing the add-to-cart rate.
+0.0% Conversion rate
Product Page (PDP)
Loss Prevented
Mobile Layout Optimization for AOV
Discover how mobile layout changes drove a 43.2% increase in average order value but came at the cost of conversion rate.
-28.29% (CVR) CVR
Homepage
Winner
Homepage Redesign Boosts Engagement and Conversions
We redesigned the homepage to improve user experience, resulting in higher conversion rates and engagement. Discover how these changes impacted key metrics.
+8.0% Conversion rate