Talk to a humanA banner at the top of every page opened a drawer with shipping, returns and customer service details. See how 135,421 visitors responded over 41 days.
Shipping Info Banner Shows a 4.7% Conversion Rate Lift
Goal
Conversion rate
Result
+4.7% Conversion rate
Category
Banner
Outcome
Positive signal
Before
After
If we add a persistent, easy-to-reach shipping info banner, then conversion rate will rise because shoppers feel confident about shipping and returns without leaving the shopping flow.
What We Changed
- Added a shipping info banner at the top of the page on desktop and mobile.
- Opened a drawer or modal with detailed information when the banner was clicked.
- Included free shipping details, shipping times, the returns policy and customer service contacts.
The Results
How the new version compared with the original, across all devices.
+4.7%
Conversion rate
+2.9%
Revenue per visitor
+2.2%
Orders
Key Learnings
- Conversion rate rose 4.7% and revenue per visitor 2.9%, with a 90.2% probability that the variant beats the original.
- Desktop responded most: conversion rate rose 9.1% and revenue per visitor 10.5%.
- Across 135,421 visitors over 41 days, the result didn't reach significance, so treat it as a strong signal, not proof.
- Average order value dipped 0.5%, so the gain came from more orders, not bigger ones.
Detailed results breakdown
Conversion rate
+4.7%
Revenue per visitor
+2.9%
Orders
+2.2%
Click-through rate
+2.3%
Average order value
-0.5%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Positive signal
A Pop-Up Mini Cart Shows a 3.6% Conversion Rate Lift
After adding a product, shoppers saw a redesigned mini cart instead of being sent to the cart page. See how it affected checkout across 26,208 visitors.
+3.6% Conversion rate
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate