Talk to a humanA second mini cart redesign made the checkout button more prominent, removed the chat button and kept an add-on promo. See why mobile and desktop split.
Redesigned Mini Cart Shows a 26.7% Conversion Rate Lift
Goal
Revenue per visitor
Result
+26.7% Conversion rate
Category
Cart
Outcome
Positive signal
Before
After
If we move and restyle the checkout button and remove the chat button from the mini cart, then more shoppers will reach checkout because a clearer call to action and fewer distractions keep them focused.
What We Changed
- Moved and restyled the checkout button to make it more prominent.
- Removed the chat button from the mini cart.
- Kept the add-on promo widget, which the first redesign had dropped and many shoppers used.
- Made sure a scrolling issue, where a sticky add-to-cart bar covered the checkout button, didn't carry over.
The Results
How the new version compared with the original, across all devices.
+26.7%
Conversion rate
+46.6%
Revenue per visitor
+21.0%
Orders
Key Learnings
- Conversion rate rose 26.7% and orders 21.0%. Significance couldn't be computed, so treat it as a strong signal, not proof.
- Revenue per visitor, the metric the test targeted, rose 46.6%, with a 98.8% probability of beating the original.
- Mobile drove the result, with conversion rate up 45.5% on mobile.
- On desktop, conversion rate fell 20.9%, so the layout may need separate work for larger screens.
Detailed results breakdown
Conversion rate
+26.7%
Revenue per visitor
+46.6%
Orders
+21.0%
Average order value
+16.9%
Add-to-cart rate
+11.3%
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Other experiments we've run
Cart
Positive signal
A Pop-Up Mini Cart Shows a 3.6% Conversion Rate Lift
After adding a product, shoppers saw a redesigned mini cart instead of being sent to the cart page. See how it affected checkout across 26,208 visitors.
+3.6% Conversion rate
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate