Discover how redesigning product cards impacted user engagement and conversion rates. Learn about the changes and key insights from the test.
Enhanced Product Cards
Goal
Conversion rate
Result
-1.0% Conversion rate
Category
Collection Page (PLP)
Outcome
Loss Prevented
Before
After
IF we make the product cards more impactful, THEN conversions will increase, BECAUSE a bold and more engaging design will spark more interest in the product.
What We Changed
- Made the product cards bigger.
- Optimized product grid layout.
- Added the option to scroll through the examples of the customised products.
- Added color swatches.
- Added short product descriptions.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+2.2%
Click-through rate change
+1.4%
Change in amount of clicks
-0.8%
visitors
Key Learnings
- Enhanced visuals and layout did not translate to higher conversions.
- Bounce rate decreased, suggesting improved initial engagement.
- Increased click-through rate may indicate better navigation.
- Revenue and conversion declines may indicate a mismatch between the expectations set by the product cards and the actual product experience.
Detailed results breakdown
Add-to-cart rate change
-3.1%
Average order value
-5.2%
Click-through rate change
+2.2%
Lift in conversion rate
-1.0%
Change in revenue per visitor
-7.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Simplified Product Page Layout
Simplifying the product page layout lifted AOV by 4.4% but had minimal impact on conversion rate and revenue per visitor.
-0.92% (AOV) AOV
Landing Page
Simplified Science Content
The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
+19.6% Revenue per visitor (RPV)
Collection Page (PLP)
Collection Page Redesign
We tested a new design for product pages to improve user engagement and sales. Discover the impact on key metrics.
+4.2% Conversion rate