Discover how redesigning product cards impacted user engagement and conversion rates. Learn about the changes and key insights from the test.
Enhanced Product Cards
Goal
Conversion rate
Result
-1.0% Conversion rate
Category
Collection Page (PLP)
Outcome
Loss Prevented
Before
After
IF we make the product cards more impactful, THEN conversions will increase, BECAUSE a bold and more engaging design will spark more interest in the product.
What We Changed
- Made the product cards bigger.
- Optimized product grid layout.
- Added the option to scroll through the examples of the customised products.
- Added color swatches.
- Added short product descriptions.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+2.2%
Click-through rate change
+1.4%
Change in amount of clicks
-0.8%
visitors
Key Learnings
- Enhanced visuals and layout did not translate to higher conversions.
- Bounce rate decreased, suggesting improved initial engagement.
- Increased click-through rate may indicate better navigation.
- Revenue and conversion declines may indicate a mismatch between the expectations set by the product cards and the actual product experience.
Detailed results breakdown
Add-to-cart rate change
-3.1%
Average order value
-5.2%
Click-through rate change
+2.2%
Lift in conversion rate
-1.0%
Change in revenue per visitor
-7.7%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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Adding a product category link on product pages increased product discovery and improved certain engagement metrics. Discover the detailed outcomes and insights from this test.
+8.7% Clickthrough rate
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The product detail page image carousel was redesigned to improve user engagement. Discover how these changes impacted customer interactions and sales.
+4.5% Add-to-cart rate