Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
Enhanced Product Discovery with Badges
Goal
CTR
Result
+18.99% (CTR) CTR
Category
Homepage
Outcome
Winner
Before
After
If we display relevant badges like FDA Approved, Best Seller, and New on product cards, then users will be more likely to click on and purchase those products because badges provide quick visual cues that support trust, interest, and urgency.
What We Changed
- Added badges like FDA Approved, Best Seller, and New to product cards.
- Ensured badge styling was consistent across all layouts.
- Displayed multiple badges on the same card if applicable.
- Kept badge design clear, unobtrusive, and mobile-friendly.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+28.3%
Add-to-cart rate change
+19.0%
Click-through rate change
+16.0%
cart adds
Key Learnings
- Badges provided instant visual cues, increasing trust and urgency.
- Users were more likely to engage with products highlighted by badges.
- Consistent badge styling maintained a clean user experience.
- Enhanced product discovery by quickly identifying key attributes.
Detailed results breakdown
Add-to-cart rate change
+28.3%
Click-through rate change
+19.0%
Change in amount of clicks
+7.6%
visitors
-9.6%
cart adds
+16.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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-2.8% Conversion rate
Cart
Mini-cart redesign with highlighted checkout button boosts conversions and revenue
The minicart was redesigned to improve completion rates by making the checkout button harder to miss. Read the full details of this experiment.
+46.6% Revenue per visitor (RPV)
Homepage
Highlighting HSA/FSA Eligibility Boosts Homepage Conversion and Revenue
Highlighting HSA/FSA eligibility on the homepage increased conversions. Discover how this simple change impacted customer behavior.
+12.1% Conversion rate