A new "Recently Viewed" products section was added for returning visitors. Learn how this change impacted user engagement and conversion.
Recently Viewed Products Section
Goal
Conversion rate
Result
+1.0% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we show returning users a list of recently viewed products, then they are more likely to re-engage with products and convert, because it removes friction from resuming their shopping journey and reinforces interest in previously viewed items.
What We Changed
- Added a "Recently Viewed" section for returning users.
- Displayed 3–6 recently viewed items with images and quick links.
- Applied a responsive and clean layout.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.9%
Click-through rate change
+4.6%
Change in amount of clicks
+1.7%
Change in revenue per visitor
Key Learnings
- Returning visitors engaged only slightly more when shown previously viewed items.
- Quick access to past interests reduced bounce rates.
- Simplifying the shopping journey didn't lead to any meaningful uplift.
Detailed results breakdown
Add-to-cart rate change
-0.1%
Average order value
-0.1%
Click-through rate change
+4.9%
Lift in conversion rate
+1.0%
Change in revenue per visitor
+1.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Condensed Product Gallery Increases Conversions
Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
+23.9% Conversion rate
Homepage
Streamlining Mobile Shopping by Removing Discount Banners
Streamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
+12.14% (CTR) CTR
Product Page (PDP)
Mobile Bottom Sticky Add-To-Cart Button
Implementing a sticky "Add to Cart" button on mobile increased the add-to-cart rate by 8.7%. Discover how this change impacted other key metrics.
+6.8% Add-to-cart rate