Increasing the size and improving the layout of product images aimed to boost engagement and conversions. Discover how these changes impacted key metrics.
Enhanced Product Image Layout
Goal
Conversion rate
Result
+11.9% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we emphasize product images on PDPs by increasing size and adding a grid layout, then user engagement and conversions will increase because larger, clearer visuals improve product understanding and reduce hesitation.
What We Changed
- Increased the size of product images.
- Adjusted the image grid layout for better presentation.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+14.5%
Change in amount of orders
+11.9%
Lift in conversion rate
11.35%
Revenue change
Key Learnings
- Larger images helped customers evaluate products more confidently.
- Improved layout reduced visual clutter, focusing attention on key details.
- Enhanced visuals supported a better shopping experience, leading to more conversions.
- The reduction in bounce rate indicates higher user satisfaction.
Detailed results breakdown
Add-to-cart rate change
-6.6%
Average order value
-2.8%
Click-through rate change
+6.0%
Lift in conversion rate
+11.9%
Change in revenue per visitor
+8.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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+8.1% Conversion rate
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-0.5% Add-to-cart rate
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+1.9% Conversion rate