We tested a new layout for product recommendations on the homepage to increase user engagement. Discover the impact of these changes on key performance metrics.
Homepage Recommendations Layout Redesign
Goal
Clickthrough rate
Result
+1.5% Clickthrough rate
Category
Homepage
Outcome
Winner
Before
After
IF the product recommendations are shown in a single scrollable row with the “View All” link placed at the top, THEN more users will engage with individual products and click into the full collection, BECAUSE horizontal scrolling creates a smoother browsing experience and the repositioned CTA improves visibility and actionability.
What We Changed
- Changed from a grid layout to a horizontally scrollable single row.
- Moved "View All" link to the top, under "New Arrivals".
- Enlarged product images and reduced text size.
- Added color swatches and center-aligned content.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+6.0%
Change in revenue per visitor
4.88%
Revenue change
+3.4%
Lift in conversion rate
Key Learnings
- Horizontal scrolling enhanced user navigation and engagement.
- The repositioned "View All" link increased visibility and click-throughs.
- Larger images and simplified text helped focus attention on products.
- Cleaner design reduced bounce rate and improved overall user interaction.
Detailed results breakdown
Add-to-cart rate change
+2.5%
Average order value
+2.6%
Click-through rate change
+1.5%
Lift in conversion rate
+3.4%
Change in revenue per visitor
+6.0%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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+2.2% Add-to-cart rate
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Adding category links to the homepage improved product discoverability, resulting in increased engagement and reduced bounce rates on mobile. Discover the full impact of this change in our latest case study.
+2.7% Clickthrough rate
Product Page (PDP)
Enhanced Product Image Layout
Increasing the size and improving the layout of product images aimed to boost engagement and conversions. Discover how these changes impacted key metrics.
+11.9% Conversion rate