Talk to a humanHomepage product recommendations changed from a grid to one scrollable row, with the View All link moved to the top. See how it affected orders.
A Scrollable Single-Row Product Slider on the Homepage Shows a 3.4% Conversion Rate Lift
Goal
Click-through rate
Result
+3.4% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If product recommendations are shown in a single scrollable row with the View All link at the top, then more visitors will click into products and the full collection because scrolling is easier and the link is more visible.
What We Changed
- Changed homepage product recommendations from a grid to a single, horizontally scrollable row.
- Moved the View All link from the end of the row to the top, under the New Arrivals heading.
The Results
How the new version compared with the original, across all devices.
+3.4%
Conversion rate
+6.0%
Revenue per visitor
+2.5%
Add-to-cart rate
Key Learnings
- Conversion rate rose 3.4% and revenue per visitor 6.0%, without reaching significance, so treat this as a signal, not proof.
- Desktop drove the sales gain, with conversion rate up 12.8% on desktop, while mobile was flat (-0.2%).
- On click-through rate, the metric the test was set up to measure, the new layout had a 98.7% probability of beating the original.
- Click-through rate rose 1.5% and bounce rate fell 7.0%, but that matters less than the conversion lift.
Detailed results breakdown
Conversion rate
+3.4%
Revenue per visitor
+6.0%
Add-to-cart rate
+2.5%
Click-through rate
+1.5%
Bounce rate
-7.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate
Product Page (PDP)
Positive signal
Sticky Add-to-Cart Bar With Size Selector Shows a 9.6% Conversion Rate Lift on Mobile
Mobile product pages got a sticky add-to-cart bar with a size dropdown and a find-my-size link. See how it changed orders, add-to-cart and order value.
+9.6% Conversion rate