We revamped the search feature to boost product relevance and category discovery. Discover how these changes drove significant improvements in key metrics.
Enhanced search results with clickable categories increase user engagement and conversions
Goal
Clickthrough rate
Result
+1.2% Clickthrough rate
Category
Search & Navigation
Outcome
Winner
Before
After
If we improve the relevance of product suggestions and add clickable category links to search results, then the clickthrough rate will rise, because users will find what they’re looking for faster and have clearer paths to explore product types.
What We Changed
- Added clickable category links to search results.
- Displayed search results in a dropdown (desktop) or full overlay (mobile).
- Limited search suggestions to products only.
- Dynamically updated search results as user typed.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+14.7%
Change in revenue per visitor
13.84%
Revenue change
+13.7%
Lift in conversion rate
Key Learnings
- Clickable categories guided users to relevant collections quickly.
- Dynamic updates kept search results relevant in real-time.
- Improved search clarity reduced bounce rates.
- Enhanced product discovery boosted conversion and revenue.
Detailed results breakdown
Add-to-cart rate change
+5.4%
Average order value
+2.3%
Click-through rate change
+1.2%
Lift in conversion rate
+13.7%
Change in revenue per visitor
+14.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Homepage Redesign Boosts Engagement and Conversions
We redesigned the homepage to improve user experience, resulting in higher conversion rates and engagement. Discover how these changes impacted key metrics.
+8.0% Conversion rate
Collection Page (PLP)
Customer review-inspired FAQs on collection pages
Displaying FAQs at the bottom of collection pages increased conversion rates and reduced bounce rates. Read the full writeup.
+8.4% Conversion rate
Search & Navigation
Repositioning “Hats” to top-level navigation increases visibility and user efficiency
Marsh Wear Clothing tested spotlighting the Hats category. Discover how this affected user interaction and sales.
-9.4% Clickthrough rate