Introducing a pop-up with complementary product suggestions increased average order value and conversions. Discover how this strategy impacted customer behavior.
Enhancing AOV with Cross-Sell Pop-up Recommendations
Goal
Average order value
Result
+13.0% Average order value
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we display a pop-up suggesting complementary products, THEN the average order value will increase, BECAUSE customers are encouraged to add more cross-sell items.
What We Changed
- Added a pop-up displaying complementary product suggestions.
- Targeted desktop users.
- Suggested products can be directly added to the cart.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
30.43%
Revenue change
+29.0%
Change in revenue per visitor
+15.4%
Change in amount of orders
Key Learnings
- Pop-ups effectively encouraged additional purchases, raising the average order value.
- Suggesting complementary products increased user engagement and conversions.
- The approach reduced bounce rates by capturing user interest early.
- Direct product links facilitated easier navigation and decision-making.
Detailed results breakdown
Add-to-cart rate change
+7.0%
Average order value
+13.0%
Click-through rate change
-4.8%
Lift in conversion rate
+6.5%
Change in revenue per visitor
+29.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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Updates to the product page layout and cart button visibility led to increased user engagement and purchases. Discover the key improvements and their impact.
+17.80% (ACR) ACR
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We redesigned the mini cart overlay to reduce clutter and enhance usability on mobile. Discover how this change influenced key performance metrics.
+7.5% Conversion rate