Removing collection links increased focus and improved key metrics on collection pages on mobile. Discover how this change impacted engagement.
Hiding Collection Links
Goal
CVR
Result
+2.39% (CVR) CVR
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If we hide collection links from collection pages, then add-to-cart rate and conversion rate will increase because users will remain focused on the current collection rather than bouncing to others.
What We Changed
- Removed links to other collections from collection pages.
- Simplified navigation to keep users focused on the selected products.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.6%
Change in revenue per visitor
+3.2%
Average order value
+2.4%
Lift in conversion rate
Key Learnings
- Fewer distractions increased user focus on current collections.
- Improved conversion rates (especially on mobile) suggest higher user engagement.
- Simplified navigation can enhance the shopping experience.
- Keeping users on targeted pages can positively impact sales.
Detailed results breakdown
Average order value
+3.2%
Lift in conversion rate
+2.4%
Change in revenue per visitor
+5.6%
Change in amount of orders
+1.9%
Revenue change
NaN%
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