Discover how integrating conservation-focused icons and messaging impacted customer engagement and conversion rates on AFTCO’s website.
Highlighting AFTCO’s conservation pledge
Goal
Revenue per visitor (RPV)
Result
+5.0% Revenue per visitor (RPV)
Category
Other
Outcome
Winner
Before
After
IF we highlight AFTCO’s conservation pledge through consistent icons and messaging site-wide, THEN customers will engage more deeply with the brand and convert at higher rates BECAUSE brand-aligned trust signals drive emotional connection and reinforce values at key moments in the shopping journey.
What We Changed
- Added conservation icon blocks on the homepage with links to more info.
- Included a conservation badge on product pages with tooltip text.
- Displayed trust icons on checkout pages.
- Updated navigation with a dedicated Conservation category.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.0%
Change in revenue per visitor
+4.2%
Average order value
3.31%
Revenue change
Key Learnings
- Consistent messaging reinforced trust and brand values.
- Conservation-focused content increased emotional engagement.
- Improved Average Order Value and Revenue Per Visitor indicate stronger purchase confidence.
- Reduced bounce rates suggest better user experience and interest.
Detailed results breakdown
Add-to-cart rate change
+1.0%
Average order value
+4.2%
Click-through rate change
+2.1%
Lift in conversion rate
+0.7%
Change in revenue per visitor
+5.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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+8.4% Conversion rate
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+3.9% Add-to-cart rate