Talk to a humanThe paid-traffic landing page was rebuilt around athletes, social proof and a clear product explanation. See how 4,081 visitors responded.
A Football Landing Page Redesign Shows a 19.1% Conversion Rate Lift
Goal
Conversion rate
Result
+19.1% Conversion rate
Category
Landing Page
Outcome
Positive signal
Before
After
If we redesign the football landing page to show the product clearly, add athlete endorsements, social proof and FAQs, and use a mobile sticky button, then conversion rate will increase because visitors will understand and trust the product and have an easier path to buy.
What We Changed
- Opened the page with the message from the paid ads, followed by athlete photos, testimonials and other trust signals.
- Added short, scannable sections on what the product is and how it works.
- Added credibility points, benefits for parents and athletes, and a reviews module.
- Brought back a collapsible FAQ section and added reassurance on sizing and returns.
- Added a sticky "Shop Now" button on mobile.
The Results
How the new version compared with the original, across all devices.
+19.1%
Conversion rate
+18.7%
Click-through rate
+12.1%
Revenue per visitor
Key Learnings
- Conversion rate rose 19.1% and revenue per visitor 12.1%, with an 80.6% probability that the variant beats the original.
- Click-through rate rose 18.7% and bounce rate fell 13.7%, so fewer visitors left without engaging.
- With 4,081 visitors the test didn't reach significance, so treat this as a positive signal, not proof.
- Picking up where the ads left off likely helped visitors feel they had landed in the right place.
Detailed results breakdown
Conversion rate
+19.1%
Click-through rate
+18.7%
Revenue per visitor
+12.1%
Orders
+9.7%
Bounce rate
-13.7%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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Our bet
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Other experiments we've run
Product Page (PDP)
Positive signal
Sticky Add-to-Cart Bar With Size Selector Shows a 9.6% Conversion Rate Lift on Mobile
Mobile product pages got a sticky add-to-cart bar with a size dropdown and a find-my-size link. See how it changed orders, add-to-cart and order value.
+9.6% Conversion rate
Product Page (PDP)
Positive signal
Delaying the Promo Pop-Up by 60 Seconds Shows a 7.9% Conversion Rate Lift
The promotional pop-up waited until visitors had spent 60 seconds on the page instead of appearing right away. See how 23,328 visitors responded.
+7.9% Conversion rate
Product Page (PDP)
Positive signal
A Free Shipping Message on Product Pages Shows a 21.0% Conversion Rate Lift
Product pages got a clear line saying "This product is eligible for free shipping." See how it changed orders over 26 days.
+21.0% Conversion rate