A/B Experiments
Homepage Tests
Explore homepage experiments with real data, implementation details, and measurable outcomes.
Homepage
Inconclusive
Homepage category slider with lifestyle images
Adding large, image-driven tiles for key categories under the hero section aimed to boost engagement. Discover how this change impacted user interactions.
+2.3% Clickthrough rate
Homepage
Winner
Personalized homepage layout for returning visitors
Personalizing the homepage for returning visitors increased conversion rates and reduced bounce rates. Discover how these changes improved user engagement.
+39.3% Conversion rate