Personalizing the homepage for returning visitors increased conversion rates and reduced bounce rates. Discover how these changes improved user engagement.
Personalized homepage layout for returning visitors
Goal
Conversion rate
Result
+39.3% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
If we personalize the homepage experience based on visitor type, then the conversion rate will increase for both segments, because new users will build trust and understanding, while returning users will see a faster, action-focused shopping path.
What We Changed
- Highlighted product offers for returning visitors.
- Shortened the path to purchasing the product.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+44.3%
Change in revenue per visitor
31.84%
Revenue change
+29.9%
Lift in conversion rate
Key Learnings
- Personalization increased engagement across user segments.
- Trust-building content reduced bounce rates for new visitors.
- Tailored experiences led to higher revenue and user satisfaction.
Detailed results breakdown
Add-to-cart rate change
+22.0%
Average order value
+5.5%
Click-through rate change
+15.1%
Lift in conversion rate
+29.9%
Change in revenue per visitor
+44.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Enhanced Desktop Experience
The desktop experience was enhanced with improved navigation and visuals. See how add-to-cart rate lifted 7.1% and bounce rate dropped 4.7%.
+1.81% (ACR) ACR
Homepage
Redesigned Homepage With Extra "Educational" Content
Adding extra content to get ahead of customer objections, particularly around "how does the product work", saw the bounce rate drop and clickthrough rates increase. Read the full write-up.
+3.1% Revenue per visitor (RPV)
Collection Page (PLP)
Displaying Collection Name
Adding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
-1.0% Conversion rate