We redesigned the homepage and added trust elements to boost user confidence. Discover how these changes improved engagement and conversions.
Homepage Redesign Boosts Conversion Rates
Goal
CVR
Result
+66.42% (CVR) CVR
Category
Homepage
Outcome
Winner
Before
After
If we apply logo colors consistently, clarify the hero section messaging, highlight best-selling products, add a trust bar, and showcase customer reviews more prominently, then users will feel more confident in the brand because these design and trust-building changes will enhance engagement and conversion rates.
What We Changed
- Applied logo colors across the website.
- Updated hero section messaging.
- Highlighted best-selling products and categories.
- Added a trust bar with credibility signals.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+66.4%
Lift in conversion rate
+64.7%
Change in amount of orders
+11.0%
Change in revenue per visitor
Key Learnings
- Consistent branding increased user trust.
- Clear messaging in the hero section improved product understanding.
- Highlighting key products guided purchasing decisions.
- Trust signals and reviews enhanced user confidence and engagement.
Detailed results breakdown
Average order value
-33.3%
Lift in conversion rate
+66.4%
Change in revenue per visitor
+11.0%
Change in amount of orders
+64.7%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Streamlining Mobile Shopping by Removing Discount Banners
Streamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
+12.14% (CTR) CTR
Collection Page (PLP)
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+7.3% Conversion rate
Product Page (PDP)
Sticky Mobile Add-To-Cart Button
AFTCO tested a sticky mobile add to cart button to increase add-to-cart rates. Learn how this change impacted user behavior.
+3.9% Add-to-cart rate