We redesigned the homepage and added trust elements to boost user confidence. Discover how these changes improved engagement and conversions.
Homepage Redesign Boosts Conversion Rates
Goal
CVR
Result
+66.42% (CVR) CVR
Category
Homepage
Outcome
Winner
Before
After
If we apply logo colors consistently, clarify the hero section messaging, highlight best-selling products, add a trust bar, and showcase customer reviews more prominently, then users will feel more confident in the brand because these design and trust-building changes will enhance engagement and conversion rates.
What We Changed
- Applied logo colors across the website.
- Updated hero section messaging.
- Highlighted best-selling products and categories.
- Added a trust bar with credibility signals.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+66.4%
Lift in conversion rate
+64.7%
Change in amount of orders
+11.0%
Change in revenue per visitor
Key Learnings
- Consistent branding increased user trust.
- Clear messaging in the hero section improved product understanding.
- Highlighting key products guided purchasing decisions.
- Trust signals and reviews enhanced user confidence and engagement.
Detailed results breakdown
Average order value
-33.3%
Lift in conversion rate
+66.4%
Change in revenue per visitor
+11.0%
Change in amount of orders
+64.7%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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+11.9% Conversion rate
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-2.8% Conversion rate