We redesigned the homepage to improve user experience, resulting in higher conversion rates and engagement. Discover how these changes impacted key metrics.
Homepage Redesign Boosts Engagement and Conversions
Goal
Conversion rate
Result
+8.0% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
IF we update the homepage design, THEN conversions will increase, BECAUSE more attractive visuals engage customers more effectively.
What We Changed
- Added horizontal margins with page-width rules.
- Redesigned hero text overlay and added image auto carousel.
- Made collection title and navigation arrows more prominent.
- Added light-gray background to highlight product images.
- Enhanced visibility of USP and benefit tiles.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.1%
Change in amount of orders
+8.6%
Change in revenue per visitor
+8.0%
Lift in conversion rate
Key Learnings
- Improved layout reduced bounce rates by focusing user attention.
- Enhanced hero and collection navigation increased engagement.
- Highlighted benefits and USPs encouraged more conversions.
- Consistent styling across devices maintained user interest.
Detailed results breakdown
Add-to-cart rate change
+5.5%
Average order value
-1.6%
Click-through rate change
+3.4%
Lift in conversion rate
+8.0%
Change in revenue per visitor
+8.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Search & Navigation
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate
Collection Page (PLP)
Product Card Redesign
We redesigned product cards to simplify browsing and added a color selector. See how these changes affected user engagement and sales.
+1.5% Conversion rate
Product Page (PDP)
Display Product Badges on Main Image
Updating product pages to show badges on the main image led to mixed results in conversion rates across devices. Discover the impact on user engagement and revenue.
-0.5% Conversion rate