Talk to a humanThe homepage got a shorter hero headline, a product image, highlighted reviews and simpler product cards. See how 23,885 visitors responded.
A Homepage Redesign Shows an 11.0% Conversion Rate Lift
Goal
Conversion rate
Result
+11.0% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If we simplify the hero message, highlight the product and reviews, and streamline the homepage layout, then click-through rate will increase because visitors will understand the product and navigate with more confidence.
What We Changed
- Rewrote the hero headline to be shorter and benefit-focused, with a product image beside it.
- Made the hero call to action more visible with stronger color contrast.
- Highlighted customer reviews and turned the "How it works?" section into a swipeable carousel with an illustration.
- Added compact product cards with quick category buttons.
- Paused animations to remove distractions.
The Results
How the new version compared with the original, across all devices.
+11.0%
Conversion rate
+21.4%
Revenue per visitor
+9.4%
Average order value
Key Learnings
- Conversion rate rose 11.0% and revenue per visitor 21.4%, but the probability of beating the original was only 68.1%.
- The result is far from significance, so treat it as an early signal, not proof.
- Mobile, which brought most of the traffic, showed the larger gain, with conversion rate up 24.5%.
- Click-through rate fell 15.5% and bounce rate rose 6.1%, so fewer visitors moved past the homepage.
Detailed results breakdown
Conversion rate
+11.0%
Revenue per visitor
+21.4%
Average order value
+9.4%
Click-through rate
-15.5%
Bounce rate
+6.1%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
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Other experiments we've run
Product Page (PDP)
Positive signal
A Free Shipping Message on Product Pages Shows a 21.0% Conversion Rate Lift
Product pages got a clear line saying "This product is eligible for free shipping." See how it changed orders over 26 days.
+21.0% Conversion rate
Product Page (PDP)
Inconclusive
A Product Page Benefits Section Shows Mixed Results on Conversion and Revenue
Product pages got a new benefits section, customer photos and a reworked reviews block. See how conversion and order value moved over 28 days.
+10.4% Conversion rate
Homepage
Positive signal
A Shop by Category Slider on the Homepage Shows a 4.9% Conversion Rate Lift
The homepage got a "Shop by Category" section with clickable images linking to the main product categories. See how 39,991 visitors responded over 42 days.
+4.9% Conversion rate