Implementing a sticky navigation bar improved navigation ease and engagement. Learn how this change impacted user behavior and key metrics.
Implementing a Sticky Navbar
Goal
Clickthrough rate
Result
+0.5% Clickthrough rate
Category
Search & Navigation
Outcome
Winner
Before
After
IF we make the navigation bar sticky, THEN users will navigate more easily and engage with more pages, BECAUSE persistent access to site-wide navigation reduces friction and improves usability.
What We Changed
- Implemented a sticky navigation bar that stays fixed at the top on scroll.
- Ensured navigation items, logo, and icons remain functional.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+15.3%
Lift in conversion rate
+14.0%
Change in amount of orders
+9.6%
Change in revenue per visitor
Key Learnings
- Persistent navigation increased user engagement by reducing friction.
- Easier access to navigation led to more page views and interactions.
- Improved usability contributed to a higher conversion rate.
- Users appreciated the consistent access to site-wide navigation tools.
Detailed results breakdown
Add-to-cart rate change
+0.5%
Average order value
-5.0%
Click-through rate change
+0.5%
Lift in conversion rate
+15.3%
Change in revenue per visitor
+9.6%
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