Talk to a humanThe desktop navigation bar stayed fixed at the top of the screen as visitors scrolled. Clicks held steady, but more visitors went on to buy.
A Sticky Desktop Navigation Bar Shows a 15.3% Conversion Rate Lift
Goal
Click-through rate
Result
+15.3% Conversion rate
Category
Search & Navigation
Outcome
Positive signal
Before
After
If we make the navigation bar sticky, then visitors will navigate more easily and view more pages because constant access to site-wide navigation reduces friction.
What We Changed
- Fixed the navigation bar to the top of the screen as desktop visitors scroll.
- Kept the logo, navigation items, cart, search and menu working in the sticky bar.
The Results
How the new version compared with the original, across all devices.
+15.3%
Conversion rate
+14.0%
Orders
+9.6%
Revenue per visitor
Key Learnings
- Conversion rate rose 15.3% and orders 14.0% across 19,934 desktop visitors, a signal worth acting on, not proof.
- Average order value dipped 5.0%, so revenue per visitor rose a smaller 9.6%.
- Click-through rate, the metric the test was set up to measure, rose only 0.5%, with a 69.5% probability of beating the original.
- The test ran only 11 days, so a longer run would show whether the conversion lift holds.
Detailed results breakdown
Conversion rate
+15.3%
Orders
+14.0%
Revenue per visitor
+9.6%
Average order value
-5.0%
Click-through rate
+0.5%
Free Trial
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30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Why free?
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Our bet
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+21.0% Conversion rate
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Inconclusive
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