Implementing a sticky navigation bar improved navigation ease and engagement. Learn how this change impacted user behavior and key metrics.
Implementing a Sticky Navbar
Goal
Clickthrough rate
Result
+0.5% Clickthrough rate
Category
Search & Navigation
Outcome
Winner
Before
After
IF we make the navigation bar sticky, THEN users will navigate more easily and engage with more pages, BECAUSE persistent access to site-wide navigation reduces friction and improves usability.
What We Changed
- Implemented a sticky navigation bar that stays fixed at the top on scroll.
- Ensured navigation items, logo, and icons remain functional.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+15.3%
Lift in conversion rate
+14.0%
Change in amount of orders
+9.6%
Change in revenue per visitor
Key Learnings
- Persistent navigation increased user engagement by reducing friction.
- Easier access to navigation led to more page views and interactions.
- Improved usability contributed to a higher conversion rate.
- Users appreciated the consistent access to site-wide navigation tools.
Detailed results breakdown
Add-to-cart rate change
+0.5%
Average order value
-5.0%
Click-through rate change
+0.5%
Lift in conversion rate
+15.3%
Change in revenue per visitor
+9.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
PDP Updates Drive a 17.9% Increase in Cart Additions
Updates to the product page layout and cart button visibility led to increased user engagement and purchases. Discover the key improvements and their impact.
+17.80% (ACR) ACR
Product Page (PDP)
Display Product Badges on Main Image
Updating product pages to show badges on the main image led to mixed results in conversion rates across devices. Discover the impact on user engagement and revenue.
-0.5% Conversion rate
Product Page (PDP)
Top Mobile Sticky Add-To-Cart
Discover how moving the sticky "Add to Cart" button to the top of the page impacted user engagement and sales metrics.
+16.4% Conversion rate