Mobile conversion rate increased 3.5% after UX improvements. Learn how navigation and checkout optimizations drove incremental gains.
Improved Mobile Conversion Rate
Goal
CVR
Result
+3.37% (CVR) CVR
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we enhance the mobile user experience, THEN conversions will increase BECAUSE users will find it easier to complete purchases.
The mobile interface was optimized for better navigation, making it easier for users to browse products. The checkout process was streamlined to reduce the number of steps and minimize drop-offs during purchase.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.4%
Lift in conversion rate
+3.4%
Change in revenue per visitor
+1.8%
Change in amount of orders
Mobile conversion rate increased by 3.5% with RPV matching at +3.5%, while AOV remained flat. Orders grew by 1.9% despite a slight dip in visitors (-1.5%), indicating the experience improvements converted a higher share of existing traffic. The +3.5% CR lift falls just short of the +4% winner threshold, making this an inconclusive result that shows promising directional improvement.
Detailed results breakdown
Average order value
+0.0%
Lift in conversion rate
+3.4%
Change in revenue per visitor
+3.4%
Change in amount of orders
+1.8%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Transforming the Sticky Add to Cart into a Persistent Bottom Bar
A test was conducted to transform the sticky image on product pages into a sticky Add to Cart bar. Discover the impact on conversion rates and user interaction.
+3.7% Conversion rate
Search & Navigation
Repositioning “Hats” to top-level navigation increases visibility and user efficiency
Marsh Wear Clothing tested spotlighting the Hats category. Discover how this affected user interaction and sales.
-9.4% Clickthrough rate
Search & Navigation
Mobile Navigation with Tiles
We tested a simplified mobile navigation layout to make product discovery faster. See how it changed browsing behavior and impacted conversion metrics.
-5.7% Conversion rate