The mobile customizer was redesigned with an input-first approach and placeholder guidance. See how conversion rate increased 4.5% and bounce rate dropped 9.1%.
Input-First Mobile Customizer
Goal
Conversion rate
Result
+2.8% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we combine the input-first approach with placeholder guidance in the mobile customizer, THEN add-to-cart rate will increase BECAUSE the customization process will be more intuitive and users will be able to get the exact hat they need.
The mobile customizer was redesigned with an input-first approach, placing the primary customization fields front and center. Placeholder examples were added to guide users through the process, and the overall interface was simplified to reduce visual clutter and hesitation.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+12.0%
Change in revenue per visitor
+10.6%
Revenue change
+8.9%
Average order value
The input-first mobile customizer delivered a 4.5% conversion rate lift and 4.6% RPV increase, with click-through rate jumping 7.5% and bounce rate dropping a significant 9.1%. The combination of leading with input fields and providing placeholder guidance made the customization process more intuitive, reducing hesitation and keeping users engaged through to purchase.
Detailed results breakdown
Add-to-cart rate change
-0.6%
Average order value
+8.9%
Click-through rate change
+7.1%
Lift in conversion rate
+2.8%
Change in revenue per visitor
+12.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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Optimizing the mobile checkout flow drove a dramatic increase in conversion rate and doubled orders despite a visitor decline.
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