The product image carousel was redesigned to improve user engagement and streamline the shopping experience. Learn how these changes impacted conversions and revenue.
Modern Carousel Controls Boost Product Engagement and Conversion Rates
Goal
Add-to-cart rate
Result
-0.5% Add-to-cart rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we modernize the image carousel on product pages THEN the add to cart rate will increase BECAUSE an improved visual experience reduces hesitation and scrolling fatigue, making it easier for users to evaluate products and take action.
What We Changed
- Increased the height of product images for better visibility.
- Introduced modern carousel controls like minimal arrows and dot indicators.
- Enabled swipe support for easier navigation.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.7%
Lift in conversion rate
+4.6%
Change in amount of orders
+4.6%
Lift in conversions
Key Learnings
- Enhanced visuals made product evaluation quicker, boosting conversions.
- Improved image navigation increased user interaction, leading to more orders.
Detailed results breakdown
Add-to-cart rate change
-0.5%
Average order value
-1.4%
Click-through rate change
-0.3%
Lift in conversion rate
+4.7%
Change in revenue per visitor
+3.2%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Inspiration Gallery on Custom PDP
Discover how adding a gallery of ready-made hat designs increased engagement and conversions by helping customers visualize customization options.
+6.3% Conversion rate
Product Page (PDP)
Display Product Badges on Main Image
Updating product pages to show badges on the main image led to mixed results in conversion rates across devices. Discover the impact on user engagement and revenue.
-0.5% Conversion rate
Search & Navigation
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate