Improving the navbar layout and testing banner colors led to improved user engagement. Learn how these changes impacted key metrics.
Navbar Redesign with Banner Color Testing
Goal
Add-to-cart rate
Result
+18.4% Add-to-cart rate
Category
Search & Navigation
Outcome
Winner
Before
After
If we improve the navbar layout and test both banner colors, then engagement with filters and navigation will improve, and the add-to-cart rate will increase because a more intuitive layout reduces friction and consistent spacing improves usability.
What We Changed
- Decreased the height of the navbar
- Cleaned up the space and better organised the elements
- Improved the spacing between the elements
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+38.4%
Add-to-cart rate change
+30.5%
Change in amount of clicks
+18.4%
Add-to-cart rate change
Key Learnings
- Clean layout decreases user friction.
- Consistent spacing enhances navigation usability.
- Visual changes, like banner colors, can impact engagement.
Detailed results breakdown
Add-to-cart rate change
+18.4%
Average order value
+8.7%
Click-through rate change
+11.6%
Lift in conversion rate
-1.0%
Change in revenue per visitor
+7.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Visual free shipping progress indicator
A visual indicator was added to the minicart to show how close users are to free shipping. Discover how this change impacted user behavior and average order value.
-5.9% Conversion rate
Repositioning the chat pop-up significantly improves conversion rates across devices
The chat pop-up was moved to a less disruptive place, improving key metrics across devices. Discover how this simple change boosted conversions.
+44.5% Conversion rate
Product Page (PDP)
Refined Free Shipping Message on PDP
Displaying a dynamic free shipping message on the PDP improved the conversion rate by 7.1%. Check out the full breakdown of this test.
+7.1% Conversion rate