Improving the navbar layout and testing banner colors led to improved user engagement. Learn how these changes impacted key metrics.
Navbar Redesign with Banner Color Testing
Goal
Add-to-cart rate
Result
+18.4% Add-to-cart rate
Category
Search & Navigation
Outcome
Winner
Before
After
If we improve the navbar layout and test both banner colors, then engagement with filters and navigation will improve, and the add-to-cart rate will increase because a more intuitive layout reduces friction and consistent spacing improves usability.
What We Changed
- Decreased the height of the navbar
- Cleaned up the space and better organised the elements
- Improved the spacing between the elements
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+38.4%
Add-to-cart rate change
+30.5%
Change in amount of clicks
+18.4%
Add-to-cart rate change
Key Learnings
- Clean layout decreases user friction.
- Consistent spacing enhances navigation usability.
- Visual changes, like banner colors, can impact engagement.
Detailed results breakdown
Add-to-cart rate change
+18.4%
Average order value
+8.7%
Click-through rate change
+11.6%
Lift in conversion rate
-1.0%
Change in revenue per visitor
+7.6%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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