The navigation bar was redesigned to improve user engagement and browsing efficiency. Discover how these changes impacted conversions and user behavior.
Navigation & Footer Redesign Boosts Desktop Engagement but Challenges Mobile Conversion
Goal
CVR
Result
-22.52% (CVR) CVR
Category
Search & Navigation
Outcome
Winner
Before
After
If we redesign the navigation bar for mobile and desktop, then conversions will increase because users can navigate more intuitively and efficiently.
What We Changed
- Redesigned the entire header.
- Used collection images in mega-menus and mobile navigation.
- Moved secondary links to a submenu.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.2%
Average order value
NaN%
Revenue change
-0.3%
visitors
Key Learnings
- The redesign improved average order value due to better product visibility.
- Conversion rates dropped on mobile, but improved on desktop.
- Visual elements like collection images can aid in user engagement but need clearer user paths.
- Navigation & Footer Redesign boosted desktop engagement but challenged mobile conversion, hence further testing was provided to find a better mobile experience
Detailed results breakdown
Average order value
+13.2%
Lift in conversion rate
-22.5%
Change in revenue per visitor
-12.3%
Change in amount of orders
-22.7%
Revenue change
NaN%
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