The navigation bar was redesigned to improve user engagement and browsing efficiency. Discover how these changes impacted conversions and user behavior.
Navigation & Footer Redesign Boosts Desktop Engagement but Challenges Mobile Conversion
Goal
CVR
Result
-22.52% (CVR) CVR
Category
Search & Navigation
Outcome
Winner
Before
After
If we redesign the navigation bar for mobile and desktop, then conversions will increase because users can navigate more intuitively and efficiently.
What We Changed
- Redesigned the entire header.
- Used collection images in mega-menus and mobile navigation.
- Moved secondary links to a submenu.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.2%
Average order value
NaN%
Revenue change
-0.3%
visitors
Key Learnings
- The redesign improved average order value due to better product visibility.
- Conversion rates dropped on mobile, but improved on desktop.
- Visual elements like collection images can aid in user engagement but need clearer user paths.
- Navigation & Footer Redesign boosted desktop engagement but challenged mobile conversion, hence further testing was provided to find a better mobile experience
Detailed results breakdown
Average order value
+13.2%
Lift in conversion rate
-22.5%
Change in revenue per visitor
-12.3%
Change in amount of orders
-22.7%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Free Socks Promotion
Adding a free pair of socks to shoe purchases was tested to boost conversion rates. Discover the impact of this promotion on sales performance.
-0.61% (CVR) CVR
Homepage
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
-5.0% Conversion rate
Cart
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR