Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
Optimized Discount Price Styling
Goal
Conversion rate
Result
+8.7% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If the discounted price is shown with a strikethrough next to the current price, then users will perceive the offer as a better deal and conversion on sale items will increase, because the visual contrast makes the discount and “before vs. after” savings immediately noticeable.
What We Changed
- Displayed discounted prices in a smaller font size.
- Ensured "Compare At" prices were visible on all product pages.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+10.0%
Change in revenue per visitor
9.42%
Revenue change
+8.7%
Lift in conversion rate
Key Learnings
- Smaller font for discounts made deals appear more attractive.
- Visible "Compare At" prices increased perceived value.
- Font size influences price perception and buying decisions.
- Compliance with pricing directives is crucial for visibility.
Detailed results breakdown
Add-to-cart rate change
-7.2%
Average order value
+1.2%
Click-through rate change
+0.4%
Lift in conversion rate
+8.7%
Change in revenue per visitor
+10.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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