Updates to the product page layout and cart button visibility led to increased user engagement and purchases. Discover the key improvements and their impact.
PDP Updates Drive a 17.9% Increase in Cart Additions
Goal
ACR
Result
+17.80% (ACR) ACR
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we enhance the product page layout and cart button visibility, then conversions will increase because users will find it easier to understand product benefits and complete purchases.
What We Changed
- Adjusted sizing and spacing at the top of the product page.
- Moved the benefits section above reviews.
- Updated benefits content and images.
- Enhanced visibility of the add-to-cart button on the cart page.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+17.9%
cart adds
+17.8%
Add-to-cart rate change
+2.4%
Change in amount of clicks
Key Learnings
- Improved layout clarity increased user engagement.
- Highlighting benefits earlier encouraged quicker decision-making.
- Enhanced button visibility reduced friction in the buying process.
- Streamlined navigation led to lower bounce rates.
Detailed results breakdown
Add-to-cart rate change
+17.8%
Click-through rate change
+2.3%
Change in amount of clicks
+2.4%
visitors
+0.1%
cart adds
+17.9%
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30,000+ Monthly sessions.
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Other experiments we've run
Product Page (PDP)
Restructured Product Page Accordion Layout
We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
+35.6% Revenue per visitor (RPV)
Product Page (PDP)
Adding Return Policy Link on Product Pages
Adding a return policy link to product pages aimed to reduce purchase anxiety and answer questions about returns before they become objections. See how it impacted conversions and user engagement.
-1.4% Conversion rate
Other
404 Page Featuring Best Sellers
Adding popular collections to the 404 page encouraged users to continue browsing, leading to increased conversions and engagement.
+6.79% (CVR) CVR