Personalizing product pages for new visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
Personalized PDP Layout for New Visitors
Goal
Conversion rate
Result
+1.9% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we tailor PDP content based on whether a user is new or returning THEN the PDP conversion rate for both segments will increase, BECAUSE new users will get the information needed to build confidence, while returning users will see a faster, sales-driven path to purchase.
What We Changed
- New visitors saw educational content.
- Product benefits, how it works, and social proof were emphasized.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+17.2%
Click-through rate change
+15.5%
Change in amount of clicks
+2.4%
Lift in conversion rate
Key Learnings
- Tailored content increased user engagement.
- New visitors benefited from detailed information, reducing bounce rates.
- A tailored approach can improve engagement but may need further refinement for conversion.
Detailed results breakdown
Add-to-cart rate change
-7.4%
Average order value
+0.8%
Click-through rate change
+17.2%
Lift in conversion rate
+2.4%
Change in revenue per visitor
+2.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Enhanced Mobile Product Customizer
The mobile customization flow was adjusted, resulting in increased conversion and add-to-cart rates. Discover the impact of these changes.
+2.98% (CVR) CVR
Product Page (PDP)
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+8.96% (CVR) CVR
Product Page (PDP)
Simplified Product Page Layout
Simplifying the product page layout lifted AOV by 4.4% but had minimal impact on conversion rate and revenue per visitor.
-0.92% (AOV) AOV