Switching to a grid layout for product images on desktop PDPs showed improved conversion and add-to-cart rates. Learn how displaying images efficiently can enhance user experience.
Product Image Grid Layout on Desktop PDPs
Goal
Add-to-cart rate
Result
+3.0% Add-to-cart rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we switch to a product image grid layout on desktop PDPs, THEN the add to cart rate will increase, BECAUSE displaying all product images at once improves visual scanning efficiency and helps users build purchase confidence more quickly.
What We Changed
- Implemented a static grid layout for product images on desktop PDPs.
- Made the gallery scrollable with a sticky right-hand side.
- Maintained consistent aspect ratios and spacing.
- Enabled a zoom/lightbox view when clicking images.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+22.1%
Change in revenue per visitor
21.04%
Revenue change
+19.6%
Change in amount of orders
Key Learnings
- Displaying all images at once improved user scanning efficiency.
- Easier access to visuals helped in quicker decision-making.
- Consistent layout reduced user friction, enhancing engagement.
- Highlighting product details better increased purchase confidence.
Detailed results breakdown
Add-to-cart rate change
+3.0%
Average order value
+1.2%
Click-through rate change
-3.4%
Lift in conversion rate
+16.7%
Change in revenue per visitor
+22.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Homepage Redesign Boosts Conversion Rates
We redesigned the homepage and added trust elements to boost user confidence. Discover how these changes improved engagement and conversions.
+66.42% (CVR) CVR
Search & Navigation
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate
Product Page (PDP)
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
-10.6% Conversion rate