Switching to a grid layout for product images on desktop PDPs showed improved conversion and add-to-cart rates. Learn how displaying images efficiently can enhance user experience.
Product Image Grid Layout on Desktop PDPs
Goal
Add-to-cart rate
Result
+3.0% Add-to-cart rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we switch to a product image grid layout on desktop PDPs, THEN the add to cart rate will increase, BECAUSE displaying all product images at once improves visual scanning efficiency and helps users build purchase confidence more quickly.
What We Changed
- Implemented a static grid layout for product images on desktop PDPs.
- Made the gallery scrollable with a sticky right-hand side.
- Maintained consistent aspect ratios and spacing.
- Enabled a zoom/lightbox view when clicking images.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+22.1%
Change in revenue per visitor
21.04%
Revenue change
+19.6%
Change in amount of orders
Key Learnings
- Displaying all images at once improved user scanning efficiency.
- Easier access to visuals helped in quicker decision-making.
- Consistent layout reduced user friction, enhancing engagement.
- Highlighting product details better increased purchase confidence.
Detailed results breakdown
Add-to-cart rate change
+3.0%
Average order value
+1.2%
Click-through rate change
-3.4%
Lift in conversion rate
+16.7%
Change in revenue per visitor
+22.1%
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