Talk to a humanThe product page got a cleaner top section, short testimonials above the fold and a how-it-works explainer. Mobile sales fell, and testing showed the cost.
Product Page Redesign With Testimonials and a How-It-Works Section Cuts Conversion Rate 9.0%
Goal
Revenue per visitor
Result
-9.0% Conversion rate
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
If we simplify the top of the product page, add testimonials and include a clear how-it-works section, then conversion and add-to-cart rates will increase because shoppers get key information and reassurance sooner.
What We Changed
- Simplified the top of the page around the gallery, title, price, size selector and add-to-cart button.
- Reduced clutter and improved spacing so key actions stand out.
- Added two or three short testimonials above the fold.
- Added a visual how-it-works explainer below the main product content.
The Results
How the new version compared with the original, across all devices.
-9.0%
Conversion rate
-10.0%
Revenue per visitor
-5.6%
Add-to-cart rate
Key Learnings
- Conversion rate fell 9.0% and revenue per visitor 10.0%, so the redesign lowered sales.
- On revenue per visitor, the metric the test targeted, the original had an 84.5% probability of performing better.
- Mobile took the loss, with conversion rate down 11.5% on mobile, while desktop revenue per visitor rose 6.7%.
- A full redesign changes many things at once, so testing parts separately would show which one hurt.
Detailed results breakdown
Conversion rate
-9.0%
Revenue per visitor
-10.0%
Add-to-cart rate
-5.6%
Orders
-8.8%
Average order value
-2.2%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Positive signal
A Product Info Accordion and Features Carousel Shows a 15.7% Conversion Rate Lift
Product details moved into a closed accordion, and the side-by-side features section became a swipeable carousel. See how a simpler page changed sales in 16 days.
+15.7% Conversion rate
Product Page (PDP)
Positive signal
A Desktop Product Image Grid Shows a 16.7% Conversion Rate Lift
Desktop product pages swapped the image carousel for a static grid that shows every photo at once. See how it changed adds and orders.
+16.7% Conversion rate
Collection Page (PLP)
Positive signal
A Selling Fast Badge on Product Cards Shows a 5.9% Conversion Rate Lift
Selected product cards on collection pages got a "selling fast" badge to add urgency. See how 54,098 visitors responded over 34 days.
+5.9% Conversion rate