Talk to a humanProduct details moved into a closed accordion, and the side-by-side features section became a swipeable carousel. See how a simpler page changed sales in 16 days.
A Product Info Accordion and Features Carousel Shows a 15.7% Conversion Rate Lift
Goal
Conversion rate
Result
+15.7% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we move product information into an accordion and turn the features section into a visual carousel, then conversion and add-to-cart rates will increase because a scannable layout helps shoppers absorb key benefits without feeling overwhelmed.
What We Changed
- Moved all product information into an accordion, closed by default.
- Gave each accordion section a clear label for quick scanning.
- Turned the side-by-side features section into a swipeable carousel.
- Paired each slide with a visual and short copy.
The Results
How the new version compared with the original, across all devices.
+15.7%
Conversion rate
+19.7%
Revenue per visitor
+12.5%
Orders
Key Learnings
- Conversion rate rose 15.7% and revenue per visitor 19.7%, with a 99.5% probability of beating the original.
- The test ran 16 days and didn't reach significance, so treat this as a strong signal, not proof.
- Desktop responded most, with conversion rate up 29.7% on desktop versus 11.2% on mobile.
- Add-to-cart rate rose only 2.3%, so the gain came mostly from shoppers finishing their orders.
Detailed results breakdown
Conversion rate
+15.7%
Revenue per visitor
+19.7%
Orders
+12.5%
Add-to-cart rate
+2.3%
Bounce rate
-9.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+7.6% Add-to-Cart Rate
Homepage
Positive signal
A Redesigned Shop by Category Block Shows a 2.2% Add-to-Cart Rate Lift
The homepage "Shop by Category" block got a new layout, spacing and card styling on mobile and desktop. See how 38,490 visitors responded.
+2.2% Add-to-cart rate
Collection Page (PLP)
Inconclusive
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+17.3% Add-to-Cart Rate