AFTCO restructured its Product Detail Page to improve scannability and engagement. Discover how these changes impacted key business metrics.
Simplified Product Detail Page
Goal
Conversion rate
Result
+15.7% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we move Product Information into an accordion and convert the Features section into a visual carousel, then the conversion rate and add-to-cart rate will increase because a more structured, scannable layout helps users absorb key benefits quickly without getting overwhelmed by dense content.
What We Changed
- Moved all Product Information into an accordion module.
- Accordion closed by default with clear section labels for quick scanning.
- Converted left/right Features section into a swipeable carousel.
- Carousel slides include visuals and short copy for easier consumption.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+19.7%
Change in revenue per visitor
18.11%
Revenue change
+15.7%
Lift in conversion rate
Key Learnings
- Simplified content layout reduced cognitive load for users.
- Clear labels in the accordion helped users find information faster.
- Mobile-friendly carousel improved engagement with product features.
- Reduced page clutter led to higher conversion and add-to-cart rates.
Detailed results breakdown
Add-to-cart rate change
+2.3%
Average order value
+5.0%
Click-through rate change
+7.3%
Lift in conversion rate
+15.7%
Change in revenue per visitor
+19.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Relocating 'Shop by Category' Below the Hero to Boost Visibility and User Engagement
The "Shop by Category" section was moved beneath the homepage hero to boost visibility and early engagement. Discover the impact on user behavior and conversions.
-0.1% Clickthrough rate
Product Page (PDP)
Enhanced Desktop Experience
The desktop experience was enhanced with improved navigation and visuals. See how add-to-cart rate lifted 7.1% and bounce rate dropped 4.7%.
+1.81% (ACR) ACR
Collection Page (PLP)
Clickable size buttons on collection pages
Adding clickable size buttons to product cards on desktop streamlined the shopping process, enhancing the add-to-cart rate.
+0.0% Conversion rate