AFTCO restructured its Product Detail Page to improve scannability and engagement. Discover how these changes impacted key business metrics.
Simplified Product Detail Page
Goal
Conversion rate
Result
+15.7% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we move Product Information into an accordion and convert the Features section into a visual carousel, then the conversion rate and add-to-cart rate will increase because a more structured, scannable layout helps users absorb key benefits quickly without getting overwhelmed by dense content.
What We Changed
- Moved all Product Information into an accordion module.
- Accordion closed by default with clear section labels for quick scanning.
- Converted left/right Features section into a swipeable carousel.
- Carousel slides include visuals and short copy for easier consumption.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+19.7%
Change in revenue per visitor
18.11%
Revenue change
+15.7%
Lift in conversion rate
Key Learnings
- Simplified content layout reduced cognitive load for users.
- Clear labels in the accordion helped users find information faster.
- Mobile-friendly carousel improved engagement with product features.
- Reduced page clutter led to higher conversion and add-to-cart rates.
Detailed results breakdown
Add-to-cart rate change
+2.3%
Average order value
+5.0%
Click-through rate change
+7.3%
Lift in conversion rate
+15.7%
Change in revenue per visitor
+19.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Redesigned Homepage With Extra "Educational" Content
Adding extra content to get ahead of customer objections, particularly around "how does the product work", saw the bounce rate drop and clickthrough rates increase. Read the full write-up.
+3.1% Revenue per visitor (RPV)
Cart
Redesigned mini cart boosts user engagement and checkout conversions
Discover how implementing a mini cart improved user engagement and increased checkout conversions by optimizing the shopping experience.
+3.6% Conversion rate
Collection Page (PLP)
Hiding Collection Links
Removing collection links increased focus and improved key metrics on collection pages on mobile. Discover how this change impacted engagement.
+2.39% (CVR) CVR