Highlighting a 10% discount for specific groups led to significant increases in mobile conversions and engagement. Discover how this strategy influenced user behavior.
Prominent Discount Messaging Boosts Conversions and Revenue Across Devices
Goal
Conversion rate
Result
+1.2% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we prominently display a 10% discount for eligible groups, THEN the conversion rate will increase, BECAUSE highlighting exclusive savings creates an emotional connection and financial incentive for targeted customers.
What We Changed
- Added discount messaging to product pages.
- Linked all mentions to a discount verification page.
- Styled messaging to match the site’s promotional design.
- Used multi-line formatting for mobile readability.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+27.2%
Click-through rate change
+25.7%
Change in amount of clicks
+9.4%
Change in revenue per visitor
Key Learnings
- Offering discounts to specific groups increased mobile engagement and conversions.
- Visible, sitewide messaging created awareness and urgency.
- Clear links to the verification page facilitated easy access to discounts.
- Mobile-friendly design improved readability and interaction.
Detailed results breakdown
Add-to-cart rate change
+6.1%
Average order value
+8.1%
Click-through rate change
+27.2%
Lift in conversion rate
+1.2%
Change in revenue per visitor
+9.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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