Placing a promotional offer near the Add to Cart button aimed to increase average order value by encouraging multi-item purchases. Discover the impact on key metrics.
Promotional Bundle Message Near Add to Cart Boosts Mobile Engagement and Orders
Goal
Average order value
Result
-7.9% Average order value
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
IF we surface the "Buy 3 Sleeves, get off" bundle offer directly near the Add to Cart button, THEN average order value will increase, BECAUSE users will be more likely to see and act on the upsell offer when it's displayed at the key purchase decision point.
A promotional message about the bundle deal ("Buy 3 Sleeves, get off") was added near the Add to Cart button on the product page. The message was positioned as purely informational and non-interactive, designed to raise awareness of the offer at the purchase decision point.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.0%
Add-to-cart rate change
+7.6%
Change in amount of clicks
+7.0%
Add-to-cart rate change
The bundle promo message near Add to Cart boosted engagement—add-to-cart rate rose +7.0%, CTR +5.5%, and bounce rate dropped -11.3%—but failed to lift AOV, which fell -7.9%. RPV declined -11.4%, meaning the promo message caught attention but didn't convert into higher-value orders. Users may have been drawn to the deal but found the offer unclear or not compelling enough to add more items. The placement increased awareness without driving the intended upsell behavior.
Detailed results breakdown
Add-to-cart rate change
+7.0%
Average order value
-7.9%
Click-through rate change
+5.5%
Lift in conversion rate
-1.9%
Change in revenue per visitor
-11.4%
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