The chat pop-up was moved to a less disruptive place, improving key metrics across devices. Discover how this simple change boosted conversions.
Repositioning the chat pop-up significantly improves conversion rates across devices
Goal
Conversion rate
Result
+44.5% Conversion rate
Category
—
Outcome
Winner
Before
After
If we reposition the chat pop-up so it doesn’t block key shopping actions, then the site’s conversion rate will increase because users will have an uninterrupted view of important CTAs and product information.
What We Changed
- Repositioned the chat pop-up to a less intrusive spot.
- Disabled 'Stay in the Game' pop-up.
- Ensured chat no longer overlaps with key CTAs and navigation.
- Made the chat icon smaller on mobile and positioned it over non-interactive space.
- Auto-minimized or kept the chat minimized by default.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+55.9%
Change in revenue per visitor
52.55%
Revenue change
+44.5%
Lift in conversion rate
Key Learnings
- Uninterrupted access to CTAs increased conversion opportunities.
- Reducing visual clutter enhanced user focus on shopping tasks.
- Smaller, non-overlapping chat improved mobile user experience.
- Auto-minimizing reduced distraction, encouraging more completed actions.
Detailed results breakdown
Add-to-cart rate change
+27.9%
Average order value
+6.0%
Click-through rate change
+1.8%
Lift in conversion rate
+44.5%
Change in revenue per visitor
+55.9%
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30,000+ Monthly sessions.
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