A shipping info banner was added to the site to break down the objections around shipping costs and delivery times. Check out how this experiment went.
Shipping Info Banner Breaks Down Objections Around Shipping
Goal
Conversion rate
Result
+1.5% Conversion rate
Category
Banner
Outcome
Inconclusive
Before
After
IF we add a persistent, easy-access shipping info banner to the site THEN the conversion rate will increase BECAUSE making shipping details readily available gets ahead of the objections that can interrupt purchase confidence.
What We Changed
- Added a shipping info banner at the top of the page.
- Enabled a drawer or modal with detailed shipping and returns info.
- Included free shipping highlights and customer service contacts.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.9%
Add-to-cart rate change
+3.5%
Add-to-cart rate change
+1.5%
Lift in conversion rate
Key Learnings
- Add to cart rate bumped up nicely, but it wasn't reflected by the conversion rate.
- Ultimately, RPV dropped, which is a bit against the trend of the CVR increase.
- Reminding customers how easy and cheap shipping is may have encouraged them to reduce their orders, dropping AoV and RPV.
- Recommendation to add a dynamic "$x dollars to unlock free shipping" into the announcement bar.
Detailed results breakdown
Add-to-cart rate change
+5.9%
Average order value
-7.4%
Click-through rate change
+0.0%
Lift in conversion rate
+1.5%
Change in revenue per visitor
-7.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Redesigned mini cart boosts user engagement and checkout conversions
Discover how implementing a mini cart improved user engagement and increased checkout conversions by optimizing the shopping experience.
+3.6% Conversion rate
Product Page (PDP)
Enhanced Discount Price Styling
A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.
+3.0% Conversion rate
Product Page (PDP)
Restructured Product Page Accordion Layout
We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
+35.6% Revenue per visitor (RPV)