Talk to a humanA banner at the top of every page opened a drawer with shipping, returns and customer service details. Across 21,330 visitors, conversion barely moved while revenue per visitor fell.
A Shipping Info Banner Makes No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
+1.5% Conversion rate
Category
Banner
Outcome
Inconclusive
Before
After
If we add a persistent, easy-access shipping info banner to the site, then conversion rate will increase because readily available shipping details reduce uncertainty and build trust.
What We Changed
- Added a shipping info banner at the top of the page on desktop and mobile.
- Opened a drawer with details when shoppers clicked or tapped the banner.
- Included free shipping information, processing times and an eco-conscious message.
- Listed the returns policy and customer service contacts in the same drawer.
The Results
How the new version compared with the original, across all devices.
+1.5%
Conversion rate
+5.9%
Add-to-cart rate
-7.8%
Revenue per visitor
Key Learnings
- Conversion rate rose just 1.5%, with a 61.2% probability that the variant beats the original, within normal variation.
- Add-to-cart rate rose 5.9%, a sign the shipping details encouraged more shoppers to add items.
- Average order value fell 7.4%, pulling revenue per visitor down 7.8%.
- Devices split: conversion rate rose 5.1% on mobile but fell 5.0% on desktop.
Detailed results breakdown
Conversion rate
+1.5%
Add-to-cart rate
+5.9%
Revenue per visitor
-7.8%
Average order value
-7.4%
Orders
-2.7%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
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Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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+17.3% Add-to-Cart Rate
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Positive signal
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Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
+18.99% (CTR) CTR
Product Page (PDP)
Positive signal
A Single Price-Aware Shipping Message on Product Pages Shows a 7.1% Conversion Rate Lift
Product pages swapped two overlapping free shipping messages for one that depends on the product's price. See how 24,464 visitors responded.
+7.1% Conversion rate