AFTCO restructured its Product Detail Page to improve scannability and engagement. Discover how these changes impacted key business metrics.
Simplified Product Detail Page
Goal
Conversion rate
Result
+15.7% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we move Product Information into an accordion and convert the Features section into a visual carousel, then the conversion rate and add-to-cart rate will increase because a more structured, scannable layout helps users absorb key benefits quickly without getting overwhelmed by dense content.
What We Changed
- Moved all Product Information into an accordion module.
- Accordion closed by default with clear section labels for quick scanning.
- Converted left/right Features section into a swipeable carousel.
- Carousel slides include visuals and short copy for easier consumption.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+19.7%
Change in revenue per visitor
18.11%
Revenue change
+15.7%
Lift in conversion rate
Key Learnings
- Simplified content layout reduced cognitive load for users.
- Clear labels in the accordion helped users find information faster.
- Mobile-friendly carousel improved engagement with product features.
- Reduced page clutter led to higher conversion and add-to-cart rates.
Detailed results breakdown
Add-to-cart rate change
+2.3%
Average order value
+5.0%
Click-through rate change
+7.3%
Lift in conversion rate
+15.7%
Change in revenue per visitor
+19.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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