The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
Sticky Bottom Add to Cart Bar
Goal
Conversion rate
Result
+0.0% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we introduce a top sticky Add to Cart bar with a size selector and preselection, THEN the add to cart rate will increase on PDPs, BECAUSE users can complete the purchase flow faster without needing to scroll back up or select sizes manually.
What We Changed
Added the sticky add-to-cart bar with:
- Size selector dropdown (persistent in sticky bar)
- Color selector dropdown
- "Find my size" link for guidance
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.6%
Click-through rate change
+4.5%
Change in amount of clicks
+3.8%
Add-to-cart rate change
Key Learnings
- Add to cart increased proving our hypothesis about the bar.
- The persistent add-to-cart encouraged quicker purchasing decisions by keeping critical CTAs within constant reach.
- Revenue decreased due to lower average order values.
Detailed results breakdown
Add-to-cart rate change
+3.8%
Average order value
-7.4%
Click-through rate change
+5.6%
Lift in conversion rate
+0.0%
Change in revenue per visitor
-8.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Other
404 Page Featuring Best Sellers
Adding popular collections to the 404 page encouraged users to continue browsing, leading to increased conversions and engagement.
+6.79% (CVR) CVR
Collection Page (PLP)
Enhanced Product Cards Drive User Engagement and Conversion Improvements
AFTCO tested a new design for product cards to boost user engagement and conversions. Discover the impact of simplifying their layout.
+0.6% Conversion rate
Cart
Cart Page Redesign Leads to Mixed Impact
We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
-11.1% Conversion rate