Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
Sticky Product Customization Below The Fold
Goal
Conversion rate
Result
-14.4% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we add a sticky Customization bar once the user scrolls past the first fold, then the conversion rate will increase because users will have a clear and accessible path to purchase, reducing friction during deep PDP browsing.
What We Changed
- Added sticky customization bar
- Ensured smooth transition to sticky customization bar.
- Positioned the sticky bar at the bottom of the screen.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.8%
Click-through rate change
+13.3%
Change in amount of clicks
-0.4%
visitors
Key Learnings
- The sticky bar improved visibility but did not translate to higher conversions.
- Increased click-through rates suggest more interaction but may not lead to purchases.
- Reduced bounce rate indicates higher engagement but not necessarily higher sales.
- Keeping purchase options visible was not enough to overcome other barriers to conversion.
Detailed results breakdown
Add-to-cart rate change
-10.2%
Average order value
-2.9%
Click-through rate change
+13.8%
Lift in conversion rate
-14.4%
Change in revenue per visitor
-17.1%
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