Talk to a humanThe homepage got a new hero, clearer collection sliders and more visible benefit tiles. See how 5,092 visitors responded on mobile and desktop.
A Homepage Redesign Shows an 8.0% Conversion Rate Lift
Goal
Conversion rate
Result
+8.0% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If we update the homepage with an improved design and user experience, then conversion rate will increase because visitors will engage more and bounce less.
What We Changed
- Added horizontal page margins and redesigned the hero text overlay, with a new auto-rotating image variant.
- Redesigned collection slider titles and moved the arrows into the new side margins.
- Added a light gray background behind product images and made mobile slider cards smaller.
- Added a highlighted selling point below the hero and moved redesigned benefit tiles higher up the page.
The Results
How the new version compared with the original, across all devices.
+8.0%
Conversion rate
+8.6%
Revenue per visitor
+9.1%
Orders
Key Learnings
- Conversion rate rose 8.0% and bounce rate fell 10.4%, with a 76.8% probability the new homepage beats the original.
- With 5,092 visitors, the test didn't reach significance, so treat this as a signal, not proof.
- Mobile drove the gain: conversion rate rose 11.6% and revenue per visitor 23.5% on mobile.
- On desktop, revenue per visitor fell 12.9% as average order value dropped 13.1%.
Detailed results breakdown
Conversion rate
+8.0%
Revenue per visitor
+8.6%
Orders
+9.1%
Add-to-cart rate
+5.5%
Bounce rate
-10.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate