The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
Tactical Bottom Sticky Add-to-Cart
Goal
Conversion rate
Result
-10.6% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we introduce a top sticky Add to Cart bar with a size selector and preselection, THEN the add to cart rate will increase on PDPs, BECAUSE users can complete the purchase flow faster without needing to scroll back up or select sizes manually.
What We Changed
- Enhanced the visibility of the add-to-cart button by adding the sticky add-to-cart bar.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.5%
Add-to-cart rate change
+11.2%
Add-to-cart rate change
+3.3%
Click-through rate change
Key Learnings
- A more visible add-to-cart button increased engagement.
- Despite higher engagement, conversion rates decreased, indicating potential issues in later stages of the funnel.
- Improvements in the add-to-cart process alone may not increase overall conversions.
Detailed results breakdown
Add-to-cart rate change
+13.5%
Average order value
-0.5%
Click-through rate change
+3.3%
Lift in conversion rate
-10.6%
Change in revenue per visitor
-12.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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Repositioning “Hats” to top-level navigation increases visibility and user efficiency
Marsh Wear Clothing tested spotlighting the Hats category. Discover how this affected user interaction and sales.
-9.4% Clickthrough rate
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Personalized PDP Layout for Returning Visitors
Personalizing product pages for returning visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
-2.8% Conversion rate
Product Page (PDP)
Modern Carousel Controls Boost Product Engagement and Conversion Rates
The product image carousel was redesigned to improve user engagement and streamline the shopping experience. Learn how these changes impacted conversions and revenue.
-0.5% Add-to-cart rate