Adding trust signals on the cart page led to an increase in conversions. Discover how these changes impacted user behavior.
Trust Signals on Cart Page
Goal
CVR
Result
+10.97% (CVR) CVR
Category
Cart
Outcome
Winner
Before
After
If we display trust signals like reviews, warranty info, and local ownership on the cart page, then more users will proceed to checkout because these reassurance cues help build confidence and reduce hesitation before purchase.
What We Changed
- Added review snippet and stars near the checkout button.
- Included a "Lifetime Warranty" message.
- Displayed a "Colorado Owned" badge for local credibility.
- Ensured layout was clean and responsive.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.6%
Change in amount of orders
+11.0%
Lift in conversion rate
+2.4%
visitors
Key Learnings
- Trust signals increased user confidence, boosting conversion rates.
- Local ownership badge reinforced brand credibility.
- Warranty info reassured customers about product quality.
Detailed results breakdown
Average order value
-31.3%
Lift in conversion rate
+11.0%
Change in revenue per visitor
-23.7%
Change in amount of orders
+13.6%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Best Sellers Module Added Below Hero
Adding a Best Sellers module on the homepage significantly boosted conversion rates, showcasing the impact of strategic product placement.
+16.9% Conversion rate
Collection Page (PLP)
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+7.3% Conversion rate
Product Page (PDP)
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+0.0% Conversion rate