A new layout with a left sidebar for filters improved user engagement and conversion rates. Discover how these changes impacted the browsing experience.
Two-Column Filters Layout
Goal
Add-to-cart rate
Result
+7.6% Add-to-cart rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If users are presented with a cleaner, two-column layout that separates filters from results, then they will engage more with product filters and convert at a higher rate, because the experience feels more organized and allows for easier navigation and refinement of product lists.
What We Changed
- Introduced a two-column layout for desktop.
- Added a left sidebar (1/3 width) for filters.
- Placed product results on the right (2/3 width).
- Made filters sticky and hideable.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+49.1%
Change in revenue per visitor
47.98%
Revenue change
+22.6%
Average order value
Key Learnings
- A separate filter column made navigation easier.
- Sticky filters allowed for quick adjustments without losing place.
- Organized layout encouraged product exploration.
- Improved user experience led to higher conversion and engagement.
Detailed results breakdown
Add-to-cart rate change
+7.6%
Average order value
+22.6%
Click-through rate change
+1.5%
Lift in conversion rate
+21.9%
Change in revenue per visitor
+49.1%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
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