The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
Updated Product Page Design on Desktop
Goal
CVR
Result
-1.40% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we update the product page design on desktop, THEN conversions will increase BECAUSE users can navigate more efficiently.
Navigation on the desktop product page was improved for more intuitive browsing. Product images and descriptions were enhanced for greater clarity, and call-to-action buttons were repositioned to drive more engagement. The checkout flow was also simplified to reduce drop-off.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+10.8%
Average order value
+9.3%
Change in revenue per visitor
NaN%
Revenue change
The updated desktop product page delivered strong gains across all key metrics: conversion rate up 8.5%, AOV up 8.4%, and RPV up an impressive 17.6%. Orders increased by 6.3%, showing that clearer product information and better CTA placement directly translate to more purchases at higher values. This was a comprehensive win for the desktop PDP experience.
Detailed results breakdown
Average order value
+10.8%
Lift in conversion rate
-1.4%
Change in revenue per visitor
+9.3%
Change in amount of orders
-2.3%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Enhanced Parent and Kid Testimonials Boost Trust
We added user-generated content with parent testimonials to the product pages. Here’s how those updates moved the needle on key metrics.
+15.0% Revenue per visitor (RPV)
Collection Page (PLP)
Wider Collection Page
The desktop collection page was widened to improve product visibility and reduce clutter. Learn how this change affected user engagement.
+4.0% Clickthrough rate
Cart
Simplified Checkout Process
The checkout process was simplified with fewer steps and cleaner forms. See how these changes impacted conversion rate and bounce rate.
+0.5% Clickthrough rate