Website footer and header redesign

We revamped the website footer to improve navigation and declutter the main menu. Learn how this change impacted key performance metrics.

Goal

Conversion rate

Result

-16.3% Conversion rate

What We Changed

Added organized list of links to all sports landing pages in the footer.
Moved less-essential header links to the footer.
Grouped header links into a single menu item for decluttering.
Improved visuals.

The Results

We dig through every data source to map what's actually broken. By the end, there's no confusion.

+12.0%

Click-through rate change

+10.2%

Change in amount of clicks

-1.7%

visitors

Key Learnings

The redesigned footer improved navigation, shown by increased click-through rates.
Fewer distractions in the header reduced bounce rates.
Clearer, less complex navigation can help users but requires careful balance to maintain conversions.

Detailed results breakdown

Add-to-cart rate change

-5.2%

Average order value

-2.3%

Click-through rate change

+12.0%

Lift in conversion rate

-16.3%

Change in revenue per visitor

-16.5%

Free Trial

Start with 3 experiments.
Zero cost.

Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.

Who qualifies?

30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.

Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.

Investing in paid traffic.
We work with stores committed to growth, not hobbyists.

Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.

Claim your free trial

Why free?

The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.

Our bet

We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.

Limited spots

We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.

Other experiments we've run

Product Page (PDP)

Mobile Experience Optimization

Optimizing the mobile experience drove a 4.7% conversion rate lift, 5.9% more orders, and 5.79% revenue increase.

+4.69% (CVR) CVR

Homepage

Replacing Recommended Product in the Buy Now Section

This case study explores the impact of replacing the Tactical Collar with the Collar Sleeve on the homepage. Discover how this change influenced key metrics like conversion and revenue.

+5.6% Conversion rate