Enabling a wishlist feature increased return visits and conversions by simplifying the path to purchase. Discover how this change impacted key metrics.
Wishlist feature
Goal
Conversion rate
Result
+4.2% Conversion rate
Category
Other
Outcome
Winner
Before
After
If we allow customers to save products to a wishlist from collection and product detail pages (PDPs), then the conversion rate will increase because enabling users to bookmark items of interest encourages return visits and simplifies the path to purchase when they're ready to buy.
What We Changed
- Added a heart icon to product cards on collection pages and PDPs.
- Enabled wishlist functionality for logged-in users.
- Prompted guest users to log in or create an account to save items.
- Made wishlist accessible via a link in the header or account menu.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.3%
Add-to-cart rate change
+4.2%
Lift in conversion rate
+3.3%
Add-to-cart rate change
Key Learnings
- Easy access to a wishlist encouraged more frequent return visits.
- Simplifying product saving led to a higher conversion rate.
- Reducing bounce rate improved user engagement.
- Quick access to saved items streamlined the purchase process.
Detailed results breakdown
Add-to-cart rate change
+4.3%
Average order value
-3.9%
Click-through rate change
+2.5%
Lift in conversion rate
+4.2%
Change in revenue per visitor
+0.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Updated Product Page Design
Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Product Page (PDP)
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
-10.6% Conversion rate
Product Page (PDP)
Redesigned Customizer Boosts Engagement
A redesigned customizer aimed to improve user engagement and conversion rates for customized products. Discover how this change impacted key performance metrics.
+6.8% Conversion rate