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Article Cover Image: How to A/B Test Your Ecommerce Store?

How to A/B Test Your Ecommerce Store?

Why do 80% of tests fail? This guide shows ecommerce stores how to build a real testing framework, from hypothesis to the iteration loop.

Wojciech Kałużny

Wojciech Kałużny

19 min read

Article Cover Image: Ecommerce Landing Page Optimization The Complete Masterclass

Ecommerce Landing Page Optimization The Complete Masterclass

Master ecommerce landing page optimization. This guide covers the 6-step strategy, best practices, and A/B testing that gets results.

Wojciech Kałużny

Wojciech Kałużny

40 min read

Article Cover Image: Shopify - Faster Collection Management with Duplication & Tag Exclusions

Shopify - Faster Collection Management with Duplication & Tag Exclusions

Shopify's Nov 2025 update is here! Duplicate collections in one click and use new tag exclusions to save time and refine your product merchandising.

Wojciech Kałużny

Wojciech Kałużny

3 min read

Article Cover Image: What is Shopify Plus?

What is Shopify Plus?

The top-tier plan for enterprise commerce. See how Shopify Plus streamlines global operations with multi-store and advanced B2B tools.

Wojciech Kałużny

Wojciech Kałużny

11 min read

Article Cover Image: Shopify Expands Product Variants to 2,048 + Adds AI-Powered Analytics and Image Editing

Shopify Expands Product Variants to 2,048 + Adds AI-Powered Analytics and Image Editing

Shopify merchants get powerful new tools in October 2025: Sidekick natural language analytics, AI background generation for product photos, 20x more product variants (2,048 limit), real-time minute-level monitoring, and Flow automation triggers.

Wojciech Kałużny

Wojciech Kałużny

5 min read

Article Cover Image: Shopify's "Buy Again" Problem - Preserving Line Item Properties

Shopify's "Buy Again" Problem - Preserving Line Item Properties

When a customer reorders, any custom line item properties—like engravings, monograms, or special add-ons—are lost when using Buy again button.

Wojciech Kałużny

Wojciech Kałużny

5 min read

Article Cover Image: Conversion Rate Optimization for Growth-Oriented Shopify Stores

Conversion Rate Optimization for Growth-Oriented Shopify Stores

Conversion Rate Optimization (CRO) is the systematic and structured process of increasing the percentage of website visitors who complete a desired action.

Wojciech Kałużny

Wojciech Kałużny

13 min read

Article Cover Image: How to Analyze Heatmap Data for Shopify CRO

How to Analyze Heatmap Data for Shopify CRO

Learn how to effectively analyze heatmap data to improve user experience and boost conversion rates in your online store.

Tim Davidson

Tim Davidson

15 min read

Article Cover Image: Step-by-Step Guide to Shopify Funnel Tracking

Step-by-Step Guide to Shopify Funnel Tracking

Learn how to effectively track your Shopify store's funnel to boost conversions by identifying drop-off points and optimizing customer journeys.

Tim Davidson

Tim Davidson

15 min read

Article Cover Image: How to Analyze Shopify Funnel Drop-Offs

How to Analyze Shopify Funnel Drop-Offs

Learn how to identify and fix Shopify funnel drop-offs to boost your conversion rates and enhance the shopping experience for your customers.

Tim Davidson

Tim Davidson

17 min read

Article Cover Image: What's a Good Shopify Conversion Rate? 2025 Benchmarks

What's a Good Shopify Conversion Rate? 2025 Benchmarks

Explore how industry benchmarks and professional optimization services can significantly enhance your Shopify store's conversion rates.

Tim Davidson

Tim Davidson

10 min read

Article Cover Image: How to Design High-Converting Shopify Collection Pages

How to Design High-Converting Shopify Collection Pages

Learn how to design effective Shopify collection pages that enhance user experience and boost sales through smart organization and visual appeal.

Tim Davidson

Tim Davidson

11 min read

Article Cover Image: GA4 for Shopify CRO (measurement that drives tests)

GA4 for Shopify CRO (measurement that drives tests)

Learn how to leverage Google Analytics 4 for Shopify to enhance customer interactions, track key metrics, and optimize conversions effectively.

Tim Davidson

Tim Davidson

13 min read

Article Cover Image: Shopify Collection Filters: Complete Guide to Boost Sales & Conversions in 2025

Shopify Collection Filters: Complete Guide to Boost Sales & Conversions in 2025

Learn how to set up and optimize Shopify collection filters to help customers find products faster, improve user experience, and increase conversion rates. Includes setup tutorials, best practices, mobile optimization tips, and top filtering apps for U.S. stores.

Wojciech Kałużny

Wojciech Kałużny

11 min read

Article Cover Image: How To Tell What Platform A Website Is Built On

How To Tell What Platform A Website Is Built On

Finding out what platform a website is built on actually isn’t that hard. No matter if you’re preparing for a website project or simply want to satisfy your curiosity.

Tim Davidson

Tim Davidson

28 min read

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