Browse tests that generated $7.3M in revenue.
Clean Commit

Testing

AllA/B TestingCase StudyCROCustomer PsychologyDesignDevelopmentExperimentationNewsProductivityProject ManagementShopifyTesting
Article Cover Image: Micro-Conversions: How to Judge a Test Without Sales Data

Micro-Conversions: How to Judge a Test Without Sales Data

Add to cart isn't always the right proxy. Here's how we pick and combine micro-conversions when a test doesn't have enough purchases to trust yet.

Tim Davidson

Tim Davidson

9 min read

Article Cover Image: How to A/B Test When You Don't Have the Traffic

How to A/B Test When You Don't Have the Traffic

Most A/B testing advice assumes huge traffic. Here's how to test offers, pricing and bigger changes when your store only gets a few thousand sessions a month.

Tim Davidson

Tim Davidson

10 min read

Don’t miss out on the latest stories!

Sign up for my newsletter to receive the latest news from the blog, you’ll get pinged every few months with a digest from the tech world.

Thank you for reaching out!