Defining Rebranding Goals & Brand Strategy - A Complete Guide
There are a lot of questions to ask when rebranding. It can be a time-consuming and expensive exercise to get wrong. In our case, this would mean coughing up a bunch of money and potentially losing some big-ticket clients.
This was enough motivation for us to figure out what we were really trying to do before we started our complete brand overhaul.
Our first step was to work out a broader brand strategy. Our strategy ended up being a detailed look at the problems with our current brand identit