Adding a "New" badge to products increased user interactions and conversions. Discover the impact of this simple change.
Adding "New" badges across product listings
Goal
Clickthrough rate
Result
+1.8% Clickthrough rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
IF we display a "New" badge on recently added products, THEN users will be more likely to click on and explore those products, BECAUSE visual indicators of newness attract attention and drive curiosity.
What We Changed
- Added a "New" badge to recently added products.
- Displayed the badge on product cards site-wide.
- Included the badge in collection pages, featured sections, and search results.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+11.7%
Lift in conversion rate
+9.9%
Change in amount of orders
+4.1%
Change in revenue per visitor
Key Learnings
- "New" badges on desktop improved conversion rates significantly.
- Users are more likely to explore products marked as new.
- Visual cues like badges can reduce bounce rates.
- Mobile performance varied, suggesting a need for further testing.
Detailed results breakdown
Add-to-cart rate change
+3.2%
Average order value
-6.8%
Click-through rate change
+1.8%
Lift in conversion rate
+11.7%
Change in revenue per visitor
+4.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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